1. Protecting the brand’s integrity

2. Respect for the individual - both customers and staff

3. Highest standards of personal integrity

4. Continuous technical knowledge and service improvement

5. We are biased towards action

6. We strive to meet or exceed our customer’s needs

7. We place emphasis on preventing a problem rather than just curing them

8. We strive for greater market share by optimising customer value through professional performance focus

3. Highest standards of personal integrity

 

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